<table width="355" border="0" cellspacing="0" cellpadding="0"><tr><td width="355" align="left"><img src="../../images/why.gif" alt="Why Mind Games®?" width="173" height="27" border="0"><br><br></td></tr> <tr><td width="355" align="left"><font face="arial,verdana,helvetica" size="2" color="#000000">Entrants into the Mensa Mind Games®<SUP><FONT SIZE="-1"></FONT></SUP> competition reap many benefits. From cost-effective market research to positive media placements, Mind Games entrants receive great value for their money.<br> <br> <i>RESEARCH</i>.<br> Mensans are among the most avid game players in the country. After the Mind Games®<SUP><FONT SIZE="-1"></FONT></SUP> competition, each manufacturer will receive comment cards from the game players. The comment cards show the age and gender of the player and include their rating and comments regarding the game. Entering Mind Games offers credible research at a fraction of the cost of focus groups. Participants will rate games on aesthetics, instructions, originality, play appeal, and play value.<br> <br> <i>PRESTIGE</i>.<br> The Mensa Select® seal adds credibility in the minds of consumers. When making a choice between games, the Mensa Select seal is often the decisive element. <br> <br> <i>DISTRIBUTION OPPORTUNITIES</i>.<br> Past Mensa Select winners have seen new distribution channels open for them. The Mensa Boutique carries the five winners each year. In past years, the buyers at Barnes & Noble have given special consideration to Mind Games winners.<br> <br> <i>PUBLICITY</i>.<br> The American Mensa National Office seeks publicity for the Mensa Mind Games competition and the Mensa Select winners. Past placements include the Associated Press, <i>American Way</i>, <i>Boston Globe</i>, <i>USA Today</i>, national and local TV, national and regional radio shows, <i>edplay</i> magazine and newspaper holiday gift guides. Winners are also highlighted on our Web site. <br> <br> All entrants will benefit from putting their game in front of the avid gamers that participate in the Mensa Mind Games competition. Mind Games judges are a great source of word-of-mouth advertising and receive a booklet of information with your game information. In addition, your game will be listed on this Web site as an entrant in this year's competition.<br> <br></font> <br></td></tr></table>
